Head of Marketing

Role Overview

• Own campaign execution end-to-end (hands-on): Plan, launch, and optimize growth campaigns across paid and organic channels (search, social, email, landing pages, retargeting, partnerships, etc.)
• Build campaign infrastructure: targeting, creative, copy, landing pages, conversion flows, measurement
• Run rapid experiments: A/B testing, iteration cycles, performance improvements
• Drive measurable pipeline and growth outcomes: Build and manage the performance marketing loop: CAC, CPL, CVR, ROAS, attribution, funnel conversion
• Translate product and customer insights into messaging that converts
• Develop repeatable playbooks for acquisition, activation, and retention
• Lead content marketing that differentiates: Develop and execute a content strategy that positions Supernal as a category-defining AI partner
• Produce and repurpose high-leverage content (LinkedIn, blog, video, case studies, thought leadership)
• Promote company leaders (CEO, Head of Sales, and other executives) through narrative-driven content that builds authority and trust
• Turn client work, insights, and outcomes into market-facing proof
• Support relationship-driven go-to-market: Partner with the CRO and leadership on executive-level relationship building
• Support and coordinate high-value executive introductions and strategic follow-ups
• Plan and amplify conference presence (pre-event targeting, in-event content, post-event follow-up)
• Align marketing efforts to a consultative, trust-based sales motion
• Be the “Crafty Hustle” marketer: Move fast without breaking trust or quality
• Find creative ways to win with limited resources
• Use scrappiness and systems thinking to punch above your weight
• Shape the roadmap for marketing operations and team growth: Partner closely with Ryan on direction, priorities, and narrative
• Own marketing budget allocation and performance reporting
• Define the long-term GTM architecture alongside leadership
• Hire and manage contractors or junior team members as growth demands
• What Success Looks Like (First 90 Days): Launch multiple campaigns and establish a weekly testing cadence
• Create a simple, reliable performance dashboard and reporting rhythm
• Improve conversion rates across key funnel points (ads → landing → lead/customer)
• Ship messaging and content that clearly articulates Supernal’s value in-market
• Successfully support at least one relationship-driven or conference-based GTM initiative
• Build the beginnings of a scalable marketing machine (process, templates, learnings)

Requirements

• 5–10 years in growth marketing, performance marketing, or demand generation
• Proven track record executing campaigns across multiple digital channels
• Strong skills in:
• Paid acquisition (Google, LinkedIn, Meta, etc.)
• Landing pages and conversion optimization
• Lifecycle and email marketing
• Analytics and experimentation (funnel metrics, attribution, testing)
• Relationship management
• Event marketing
• Professional services marketing
• Excellent writing instincts (ads, landing pages, emails, positioning, thought leadership)
• Comfort operating with ambiguity and minimal support

Benefits

• Performance-based bonus tied directly to pipeline and revenue outcomes
• Equity participation aligned with company growth
• Clear path to expanded scope and compensation as marketing scales
• Real ownership, real outcomes, real upside
• A role designed for someone who wants to run the playbook and grow into leadership
• A team that values speed, rigor, and high-agency execution