Measure PR/comms performance across media, social, and influencer channels
Build and refine Boolean queries to track coverage, sentiment, and key message pull-through
Analyze results and clearly articulate business impact (not just report outputs)
Deliver recurring reports (monthly/quarterly) on media performance and sentiment drivers
Create clear, insight-driven decks for leadership and stakeholders
Conduct deeper analyses on brand trends and global conversation themes
Support global campaigns with consistent measurement frameworks
Own day-to-day measurement workflows, dashboards, and ad hoc requests
Help standardize reporting and measurement practices across teams and agencies
Act as the “voice of measurement” for the comms organization
Partner closely with the Measurement Lead to execute strategy
Align with Marketing on shared measurement frameworks
Support comms teams with guidance on campaign tracking and performance

5–6 years in communications, PR analytics, social listening, or media measurement
Experience measuring both media coverage and social conversation
Strong experience with tools like Meltwater, Talkwalker, Brandwatch, etc.
Advanced Boolean query building
Strong storytelling and insight generation (turning data into clear narratives)
Comfortable working in fast-paced, high-volume environments
Self-starter who can own execution and get into the details
Strong critical thinker with attention to data quality
Collaborative and adaptable across teams and time zones

Communications Measurement & Insights Analyst

Key skills