Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
Build product marketing collateral to support growth, sales, and customer success teams.
Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
Set goals for feature adoption and product marketing campaigns, and report on what’s working and why.

3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
Experience working closely with Product and Engineering teams in early-stage environments.
Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
Proven ability to lead cross-functional initiatives and execute with urgency.
A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.

Principal Product Marketing Manager – Dev Tools

Key skills