Develop and execute strategic and tactical marketing plans for the surgical solutions portfolio in Latin America, aligned with the company’s global objectives.
Conduct comprehensive market analyses, including trends, competitors, customer needs, and growth opportunities.
Define product positioning and key messages for the different markets across Latin America.
Work closely with local sales teams to ensure proper implementation of marketing strategies and support the achievement of commercial objectives.
Manage new product launches, from planning through execution and post‑launch follow‑up.
Develop and manage the marketing budget for the region, ensuring efficient allocation of resources.
Monitor and analyze the performance of marketing campaigns, making adjustments as needed to optimize results.
Establish and maintain strong relationships with KOLs (Key Opinion Leaders) and healthcare professionals in the region.
Ensure compliance with all local regulations and ethical standards within the medical device industry.
Train and support sales teams on products and marketing strategies.

Bachelor’s degree in marketing, Business Administration, Health Sciences, or a related field.
Master’s degree in marketing or an MBA is a plus.
Minimum of 7 years of progressive experience in product marketing, preferably in the medical device or pharmaceutical industry, with a focus on surgical solutions.
Demonstrated experience managing marketing activities for the Latin American region.
Strong understanding of healthcare markets and regulatory dynamics in Latin America.
Excellent verbal and written communication skills in Spanish, English, and Portuguese (fluency required).
Proven ability to develop and execute successful marketing strategies that drive business results.
Ability to work effectively in a matrixed, cross‑functional environment.
Strong analytical skills and the ability to make data‑driven decisions.
Proactive, results‑oriented, and able to work under pressure.
Availability to travel frequently throughout the Latin American region (30%
40% of the time).

BD values equity in the workplace without discrimination for any disability, class, ethnicity, age, religion, gender identity or sexual orientation.

LATAM Marketing Manager – Surgical Solutions

Key skills