Key skills
Go
About this role
Role Overview
- Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
- Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
- Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
- Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization
Requirements
- You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
- You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
- You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
- You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
- You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
- You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
- You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward.
Tech Stack
- Go
Benefits
- You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
- You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
- You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
- You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
- You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
- You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
- You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
- You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.