Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
Develop a thought leadership strategy that drives both demand generation and long-term brand retention
Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix
Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing
Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions
Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership.

Senior Manager, B2B Marketing

Key skills