Develop and own clear, compelling positioning and messaging frameworks that differentiate BRINC in the public safety market.
Translate complex hardware and software capabilities into crisp customer value propositions that resonate with law enforcement, fire, and emergency medical officials.
Run a living competitive intelligence program — tracking competitor products, pricing, and positioning to inform both sales strategy and product decisions.
Own product launches end-to-end, from GTM strategy and asset creation through sales enablement and post-launch measurement.
Develop a library of sales tools: one-pagers, battlecards, demo scripts, product videos, and technical documentation.
Partner with Content and Design teams to develop marketing campaigns and digital programs that drive product awareness and pipeline.
Surface actionable insights through ongoing customer interviews, ride-alongs, and field research — feeding findings directly into marketing strategy and product direction.
Act as the internal voice of the customer, sharing what you learn with Sales, Product Engineering, and Leadership to influence roadmap priorities.
Work with Product and Engineering to identify and prioritize software improvements based on competitive gaps and field feedback.
Coordinate usability testing and customer pilots, synthesizing results into clear recommendations for the R&D team.

3+ years of product marketing experience.
Demonstrated ability to take products to market
from positioning and messaging through launch execution and sales enablement.
Strong written and verbal communicator who can distill complex technical concepts into clear, customer-resonant language.
Experience building and maintaining competitive intelligence programs.
Proven track record of working cross-functionally with Product, Engineering, Sales, and Customer Success.
Comfortable in a fast-moving environment where priorities shift and the best ideas win regardless of title.
Familiarity with project management and collaboration tools (ClickUp, Asana, Confluence, JIRA, or equivalents).

Comprehensive medical, dental and vision plans for our employees and their families
401K plan
Maternity and paternity leave
Flexible Time Off (Exempt) / Paid time off (Non-Exempt)
Flexible work environment
Orca pass (for those in Puget Sound)
Free parking (Seattle office)
Free snacks, drinks and espresso (Seattle office)

Product Marketing Manager

Key skills