Category leadership: skin care, lip balm and repellents (*subject to change). Monitor revenue, margin and category share results (targets).
Develop omnichannel projects with internal teams and category suppliers (initiation of the PGC process with strategic suppliers).
Integrate with multiple departments, conducting investigative work and delivering new insights for the category.
Actively participate in feasibility analyses for introducing new products, together with portfolio and purchasing teams, considering the category role, product demand, margin and selling price.
Support stores with product requests and in-store displays.
Define the product mix strategy for 1P.
Define in-store merchandising and product placement.
Align with the RD Brands team for future development and management of the current portfolio.
Align with the Purchasing team to ensure category and supplier strategies are coordinated.
Manage assortment challenges and drive the development of new projects.
Improve customer-related KPIs through Category Management (GC) initiatives involving multiple areas.
Be the product group specialist, ensuring the best strategic and tactical plan (assortment, target audience, positioning, etc.).
Identify emerging beauty market trends gaining traction on social media.

Education: degrees related to administrative areas (Business Administration, Marketing, Communications, Pharmacy, Engineering and Advertising).
Preferred courses: specializations focused on business, administration, marketing and retail. Postgraduate degree is a plus.
Office suite: Word, Excel, PowerPoint; advanced Excel (familiarity with formulas, pivot tables, chart creation).
Advanced Power BI.
Experience analyzing market results (IQVIA, Nielsen and Scanntech).
Experience with Dunnhumby for monitoring customer indicators and category results.

Health insurance (monthly payroll contribution + co-pay)
Dental insurance
ID Conecta
telemedicine at no cost to the employee
Pharmacy benefit
Therapy
Physical health and wellness platforms
On-site cafeteria
Transportation voucher (3% employee contribution)
Free shuttle departing from Osasco bus terminal, Lapa station (Line 7 – Ruby) and Butantã, Tatuapé, Santo Amaro and Largo Taboão da Serra metro stations
Life insurance
Gympass
On-campus/main office gym
RD University
NiveRD
day off
Profit-sharing (PLR)
Flexible working hours
Hybrid work arrangement (4x1)
Christmas hamper

Mid-level Category Management Analyst

Key skills