Analyze market trends, customer needs, analyst perspectives, and competitive positioning to inform product and solution strategy.
Define differentiated value propositions, messaging, and portfolio narratives aligned to customer priorities, buying motions, and target personas.
Lead go-to-market planning for service provider products and related solutions in partnership with Product Management, Sales, and Marketing.
Develop presentations, playbooks, battlecards, case studies, and FAQs to help sales and partners position and sell effectively.
Create product
and solution-focused content, including blogs, webinars, videos, customer stories, and launch materials.
Engage with customers and field teams to validate use cases, gather feedback, and strengthen messaging and go-to-market execution.
Represent F5 with customers, partners, analysts, and industry groups to build market credibility and support portfolio awareness.

Bachelor’s degree in marketing, computer science, engineering, business, or a related field ; MBA/MA/MS preferred
10 + years of relevant service provider or telecommunications product marketing experience
Strong understanding of customer-centric marketing, solution positioning, and value-based messaging
Excellent written and verbal communication skills; ability to translate complex technical topics into clear, compelling messages
Demonstrated project management skills and ability to collaborate cross-functionally
Executive-level presentation skills with the ability to engage C-suite, sales, customers, and partners across virtual and in-person settings.

Senior Product Marketing Manager, Service Provider Solutions

Key skills