Key skills
AISaaSCustomer SuccessSales
About this role
Role Overview
- Own Oyster’s lifecycle strategy across onboarding, activation, retention, and expansion
- Define lifecycle stages, key moments, and success metrics across the customer journey
- Build and execute multi-channel lifecycle programs across:
- Email (HubSpot)
- In-app messaging (Pendo)
- Conversational and sales-assisted experiences (Qualified Chat)
- Partner closely with Web, Sales, and Product Marketing to drive adoption and time-to-first-value
- Design retention programs informed by usage, signals, and customer behavior
- Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success
- Lead experimentation across messaging, sequencing, timing, and segmentation
- Measure impact across product usage, retention, expansion, and revenue
- Collaborate with Web, Demand Gen, Product Marketing, GTM Ops, Sales, and CX to align lifecycle programs with GTM priorities
Requirements
- 8 years of experience in lifecycle or growth marketing
- Proven ownership of activation, retention, and expansion programs in a SaaS environment
- Strong experience designing customer journeys using behavioral and product signals
- Hands-on experience with lifecycle tooling (email, in-app, and sales-assisted channels)
- Ability to translate data into clear, actionable programs
- Experience operating as a senior IC who sets direction and executes independently
- B2B SaaS experience preferred, not required
- Experience using AI in marketing workflows is a plus, not a requirement.
- A reliable home internet connection (or be able to get one)
- Fluent English language skills.
Benefits
- Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
- Mental health support: Access Plumm, our mental well-being service.
- Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.
- Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
- WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.