Lead, develop, and mentor a team of marketing technology professionals, supporting their career growth.
Partner with cross-functional teams in the Digital (IT) organization to ensure alignment of marketing technology goals with broader company objectives.
Act as a manager for marketing operations platforms, providing strategic direction on tool and platform decisions.
Guide the development of integration roadmaps in collaboration with marketing operations and other organizational teams.
Oversee the reliable operation and scalability of systems such as Marketo and third-party tools.
Provide solution architecture support to design and maintain robust integrations between marketing tools.
Advise on and validate marketing data models within Marketo and other connected systems to eliminate silos.
Ensure adherence to a marketing taxonomy, enabling connected and analyzable data across platforms.
Work with engineering, product, sales, marketing, and customer support teams to identify business challenges and align solutions.
Identify and propose process improvements to enhance team performance and customer satisfaction.
Promote automation and efficiency gains in availability, scaling, monitoring, and operational capacity.
Requirements
Proven leadership experience managing marketing technology teams or similar operational functions.
Advanced understanding of marketing operations platforms, tool integration, and overall business lines.
The ability to translate analytical and technical concepts clearly to non-technical stakeholders.
Experience in developing and delivering system integration roadmaps and documenting system architecture.
Familiarity with data governance, taxonomy, and modeling in marketing tools like Marketo.