Develop a deep understanding of Redbook’s software, features, and customer value.
Begin prospecting feedyards and introducing them to our solution.
Learn and execute our outbound sales strategy, including cold calls, emails, and industry outreach.
Shadow live demos and customer onboarding sessions to understand common questions and objections.
Take ownership of your own pipeline, from lead generation through close.
Conduct discovery calls to understand customer pain points and tailor solutions accordingly.
Run product demos, deliver proposals, and manage follow-up communications.
Collaborate with leadership to refine sales playbooks and improve conversion rates.
Consistently close new feedyard customers and exceed sales targets.
Build long-term relationships with customers to ensure satisfaction and identify expansion opportunities.
Provide structured feedback to our product and customer success teams based on customer needs.
Represent Redbook at industry events, trade shows, and feedyard visits.

Experience in the cattle industry (especially feedyards) is a major advantage.
You’ve owned deals end-to-end, from cold outreach to close.
You’re relentless in pursuing opportunities and learning new skills.
You take initiative and thrive in a fast-moving, unstructured environment.
You can effectively explain complex software and operational concepts to busy feedyard managers.
You can manage a large pipeline, follow up consistently, and track your progress.
You ask smart questions and tailor your approach to each customer’s operation.

Account Executive

Key skills