Senior Product Analytics Manager

Role Overview

• Own the Debit Card product analytics measurement strategy: define KPIs, metric definitions, instrumentation needs, and governance across key debit journeys including acquisition, activation, engagement, spend, attrition, and lifecycle performance.
• Develop and maintain core debit performance metrics, such as active card rate, transactions per active card, spend per active card, interchange revenue, merchant mix, cohort retention, and customer engagement trends.
• Write and optimize complex SQL to extract, transform, and model data from enterprise sources (e.g., Snowflake, EDW, SQL Server); perform data validation, reconciliation, anomaly detection, and lineage documentation to ensure data quality and trustworthiness.
• Build reproducible analytics using SAS (and Python where applicable) to support cohort analysis, lifecycle and engagement segmentation, behavioral trend analysis, forecasting, and root cause investigations; package code for reuse and scalability (e.g., macros, modules, notebooks).
• Design and evaluate test and learn initiatives (A/B tests, holdouts, incrementality analyses) to measure the impact of debit engagement, marketing, or product initiatives; define success metrics, measurement plans, and causal readouts, and translate results into product and marketing actions.
• Develop and maintain automated dashboards and reporting (e.g., Tableau, Power BI) with scheduled refreshes, executive ready views, and clearly documented metrics that support ongoing debit performance monitoring and decision making.
• Partner closely with Product and Agile delivery teams to support pre and post launch analysis of debit initiatives, quantify business impact, and prioritize optimization opportunities based on data and evidence.
• Operate an analytics intake and delivery workflow: scope requests, prioritize work, communicate interim insights, and present final recommendations to stakeholders in a clear, structured, and decision-oriented manner.
• Ensure compliance with data security, access controls, and regulatory expectations when working with PCI and consumer transaction data, and when sharing analytics outputs with internal or external partners.
• Reviews and modifies existing products to maximize profitability and meet customer needs.
• Oversees all tasks associated with new product development and works with business units to introduce and sell the product on an ongoing basis.
• Develops and oversees the production of marketing materials, advertisements, direct mail, and/or other communications.
• Evaluates products and recommends changes in the product or marketing strategy.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree
• 5+ years of related experience
• Experience supporting Debit Card, payments, or customer facing banking products in an agile environment
• Strong understanding of debit card economics, customer engagement drivers, transaction behavior, and lifecycle dynamics
• Demonstrated experience defining KPIs, dashboards, and measurement frameworks for product performance
• Proven ability to influence product, marketing, and business decisions through data driven insights
• Strong Analytical Skills
• Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor
• Ability to develop working relationships with individuals at all levels of an organization
• Familiarity with regulatory and compliance considerations within consumer financial services (e.g., PCI, UDAAP)
• Proficiency with analytics and visualization tools (e.g., SAS, SQL, Python/R, Tableau, Power BI)
• Strong organizational skills and attention to detail.

Tech Stack

• Python
• SQL
• Tableau

Benefits

• health insurance coverage
• wellness program
• life and disability insurance
• retirement savings plan
• paid leave programs
• paid holidays
• paid time off (PTO)