Tone of Voice: Serve as the primary executor in translating the brand narrative and identity into a distinct voice for social media communication.
Community Engagement: Build and nurture relationships with the online community. Respond to comments, messages, and mentions across social platforms. Encourage discussions and interactions within the brand’s communities and with partner communities, guided by the brand voice.
Customer Support: Act as the main point of contact between the brand and its engaged communities. Escalate complex issues to the appropriate departments when necessary.
Audience Growth: Propose community-centered initiatives to grow the brand’s social media following. Identify and engage with brand partners and their channels.
Social Media Account Content Publishing: Monitor social channels for brand mentions and relevant industry conversations. Manage online feedback—both positive and negative. Carry out occasional copywriting tasks aligned with the brand’s tone of voice. Identify recurring topics that could inspire content.

Fluent German (C2) and advanced English (C1), both spoken and written.
Confident user of social media platforms, especially Instagram and TikTok.
Strong interest and solid knowledge of sports and lifestyle (sub)cultures.
Some practical social media experience, particularly in community management—ideally within creative agencies, publishers, or brands.
Responsible and proactive problem-solver.
Team player comfortable collaborating closely with colleagues and stakeholders in a distributed/hybrid model.
Basic working knowledge of project management and collaboration tools such as Asana, Slack, and Google Workspace.
Figma proficiency is a plus.
Excellent communication and presentation skills, both written and verbal.

Room to Create: A dynamic, challenge-driven environment where your ideas can shine.
A Team That Gets It: Join a youthful, diverse team that values collaboration, embraces flat hierarchies, and makes decisions quickly.
Big Names, Big Projects: Work with iconic brands like Hugo Boss, Adidas, and Goldwell on global campaigns that set trends.
Growth on Your Terms: Access to self-directed learning time and internal resources to help you develop professionally.
Work Your Way: Hybrid setup combining home-office flexibility (we provide the necessary gear) and an inspiring studio in the heart of Berlin Mitte.
Beyond the Office: From European off-site trips to team dinners and creative hangouts, work life is as engaging as the projects.
All the Extras You Love: Free merch, team activities, and more—you’ll feel the HY.AM spirit every day.

Social Media Community Working Student

Key skills