Serve as the primary point of contact for the paid media agency, managing the day-to-day relationship, campaign briefs, and performance feedback loops to ensure alignment with pipeline goals
Build and continuously optimize lead nurture programs for paid audiences to accelerate conversion to opportunity
Lead the development, execution, and optimization of email and lifecycle nurture campaigns within HubSpot and Gong
Drive collaboration with Demand Generation to develop and optimize pre
and post-event nurture programs
Analyze campaign performance data and translate insights into strategic recommendations

4–6 years of experience in performance marketing, digital marketing, or a related role
Hands-on experience with a marketing automation platform such as HubSpot, Marketo, or Salesforce Account Engagement (Pardot)
Strong analytical mindset with the ability to interpret performance data across paid and lifecycle programs, identify trends, and translate insights into clear recommendations
Experience building and optimizing email nurture programs, with a solid understanding of segmentation, personalization, and funnel-stage messaging
High attention to detail with strong organizational skills and the ability to manage multiple programs and priorities simultaneously
Strong cross-functional collaborator, comfortable working across marketing, demand generation, and business development teams.

Digital Lifecycle Marketing Manager

Key skills