Digital Engagement Manager

Role Overview

• Manage and execute messaging across digital channels, including mobile messaging and PWA push notifications.
• Develop and manage sequential messaging flows across audience segments.
• Align messaging across email, mobile, and other digital touchpoints to support the full customer journey.
• Support messaging strategies tied to conversion, engagement, and retention goals.
• Identify optimization opportunities across messaging flows and campaigns.
• Build, schedule, test, and deploy email campaigns across multiple languages using SendGrid.
• Manage email lists, segments, and basic HTML edits and automations.
• Coordinate email timelines with marketing, development, commercial, and PR calendars.
• QA emails for copy accuracy, links, formatting, personalization, and deliverability.
• Prepare and share email and messaging performance reports (open rate, CTR, conversions, clicks, etc.).
• Work closely with Marketing, Content, Social Media, Technology, and Leadership teams to align messaging with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in Digital Marketing, Lifecycle Marketing or similar roles.
• Fully bilingual in Spanish and English.