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Digital Engagement Manager at ingroup | JobVerse
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Digital Engagement Manager
ingroup
Remote
Website
LinkedIn
Digital Engagement Manager
Puerto Rico
Full Time
7 hours ago
No Sponsorship
Apply Now
Key skills
Leadership
About this role
Role Overview
Manage and execute messaging across digital channels, including mobile messaging and PWA push notifications.
Develop and manage sequential messaging flows across audience segments.
Align messaging across email, mobile, and other digital touchpoints to support the full customer journey.
Support messaging strategies tied to conversion, engagement, and retention goals.
Identify optimization opportunities across messaging flows and campaigns.
Build, schedule, test, and deploy email campaigns across multiple languages using SendGrid.
Manage email lists, segments, and basic HTML edits and automations.
Coordinate email timelines with marketing, development, commercial, and PR calendars.
QA emails for copy accuracy, links, formatting, personalization, and deliverability.
Prepare and share email and messaging performance reports (open rate, CTR, conversions, clicks, etc.).
Work closely with Marketing, Content, Social Media, Technology, and Leadership teams to align messaging with business objectives.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in Digital Marketing, Lifecycle Marketing or similar roles.
Fully bilingual in Spanish and English.
Apply Now
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