Strengthen Jane’s customer journey by designing and owning lifecycle programs that help practitioners activate quickly, discover value, and stay engaged.
Improve performance across onboarding, nurture, upsell, and winback journeys through segmentation, behavioral triggers, and thoughtful iteration.
Collaborate closely with cross-functional teams to deliver human, helpful, and delightful messaging across channels.
Use experimentation and data to refine lifecycle touchpoints and improve KPIs like activation, adoption, retention, and conversion.
Create scalable lifecycle foundations and ensure strong data hygiene and compliance practices.

5 to 7 years of experience in lifecycle, email or CRM
3 or more years building automated journeys in tools like HubSpot, Braze, or Iterable.
Experience designing full funnel programs across onboarding, nurture, upsell, and retention.
Strong in segmentation, personalization, A/B testing, and multi channel campaign execution.
Ability to interpret data using tools like Looker, Google Analytics, or Tableau to guide decisions, with bonus experience in B2B SaaS or lead scoring.

Lifecycle Marketing Manager

Key skills