The Content Marketing Manager is responsible for developing and managing a multi-channel content strategy aligned to business and marketing goals
Identify high-impact content opportunities across blogs, email, social, website, and video channels
Research industry trends and customer insights to inform content direction
Create and maintain an editorial content calendar across all channels
Write and edit high-quality content for email campaigns, website, blog articles, and multimedia
Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices
Own and evolve email marketing strategy to drive engagement and conversions
Develop and manage social media calendars
Analyze metrics such as engagement, traffic, conversions, and lead generation

3–5+ years of experience in content marketing, social media, or related roles
Experience creating content for B2G, B2B, technical, industrial, or public sector audiences preferred
Strong writing, editing, and storytelling skills across formats
Proven ability to create and edit video and photo content for social and digital channels
Experience filming and producing short-form video content (iPhone or camera-based)
Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)
Hands-on experience with HubSpot (or similar CRM/email platform)
Strong understanding of social media platforms and content best practices
Solid understanding of SEO, keyword strategy, and content optimization
Excellent organizational, planning, and calendar management skills
Self-motivated, proactive, and comfortable working in a fast-paced environment.

Content Marketing Manager

Key skills