Director, Strategic Market Insights

Role Overview

• Define and lead the end-to-end market insights strategy, determining critical business questions, setting the long-term research roadmap for assigned brands and pipeline programs and generating actionable recommendations
• Serve as the single point of contact and principal strategic advisor for the Tryngolza business, driving evidence-based decision-making for brand and portfolio strategy
• Identify and select external partners to support execution of market insights projects and manage the processes to achieve quality, cost-effective, and efficient delivery
• Leverage and synthesize information from multiple sources, including, but not limited to, qualitative and quantitative primary market research, data analysis, secondary research, field and competitive intelligence, etc.
• Pressure test conclusions and implications drawn from our market insight initiatives to ensure assessments are objective, data-driven, and relevant for the business
• Partner with the Forecasting team to develop and pressure test forecast assumptions and models
• Effectively translate and communicate outputs in the form of actionable insights and recommendations for the cross-functional teams and leadership as required for internal and external facing needs
• Reconcile dissenting views, negotiate with, and persuade others by applying high emotional intelligence to shift the thinking on sensitive / complex situations
• Coach and develop direct reports, including the completion of timely performance evaluations; as appropriate, hire, train, and mentor new employees to ensure successful onboarding
• Design and execute annual functional plan to accomplish critical business objectives, adapting and solving for evolving business needs, effectively managing team budget
• Lead ad hoc strategy projects and initiatives, as required (e.g., new indication / product / market evaluations)
• Cultivate and maintain formal networks with key external decision-makers and industry experts to ensure Ionis remains at the forefront of market trends and competitive dynamics

Requirements

• 10+ years of Pharma / biotech experience, with cross-functional commercial experience
• Bachelor's degree required, MBA or other relevant advanced degree preferred
• Experience with market research across all modalities of market insights along the product lifecycle (pre-/clinical, pre-launch, launch, post-launch), and with key stakeholders (e.g., HCP, patient, payor, pharmacy)
• Experience in the U.S. market launches required, global market insights experience preferred
• Diverse commercial background (e.g., prior roles in Marketing, Sales, or Strategy) with a strong understanding of how insights intersect with P&L and resource allocation decisions preferred
• Experience leveraging complex quantitative data (e.g., claims, EHR), and ability to discern and translate meaningful insights
• Excellent verbal and written communication skills
• Strong consultative, collaboration and interpersonal skills to partner with and influence other data-driven cross-functional teams to gain broader customer perspectives and distill clear and actionable insights, often without direct authority
• Courage to constructively challenge brand assumptions based on objective market realities
• Directly influence resource allocation decisions by providing objective, data-driven recommendations on high-impact investment opportunities
• Desire to work in a fast-paced, innovative environment and evolving organization, with the ability to prioritize efforts, solve problems, make tradeoffs and decisions, and manage stakeholder expectations
• Ability to think big picture, while remaining detail-oriented
• Results oriented with a bias to act and an innovative approach to addressing business challenges
• Innate curiosity, with strong personal drive and entrepreneurial spirit.

Benefits

• Highly competitive benefits