Develop and own product positioning and messaging that resonates with diverse audiences — from the shop floor to IT and OT leadership
Create sales and enablement materials such as battlecards, one-pagers, presentations, solution sheets, and internal briefings
Support go-to-market activities for new features, releases, or products — including messaging, audience targeting, and launch materials
Develop content and campaigns that address our market, build trust, and support the decision-making process
Conduct and maintain competitive analyses to enable differentiation and refine the roadmap or messaging
Work closely with product managers, implementation consultants, sales colleagues, and marketing team members
Contribute to thought-leadership initiatives, use-case stories, and executive-level content
Continuously refine messaging based on market feedback, signals, and performance data

3–5+ years of experience in product marketing, content strategy, or go-to-market roles in a B2B SaaS environment — preferably in logistics, robotics, manufacturing, or industrial software
Ability to translate technical complexity into clear, benefit-oriented communication for different stakeholders
Experience working in startups, scale-ups, or matrix-organized companies with cross-functional collaboration
Confident in creating content and materials end-to-end — from concept to execution — with strategic intuition for narrative and positioning
Familiarity with sales enablement practices and tools (battlecards, competitive analyses, objection handling, personas, etc.)
Structured, proactive, and collaborative working style — you want to shape the role, not just fill it
Native-level German and very good written and spoken English; French or Spanish are a plus (may exceptionally substitute for German)

Flexible working arrangements (remote, in-office, or hybrid)
Modern office in the heart of Hanover for hybrid work and quarterly team events in Hannover
A high-growth company with a clear mission: rethinking the industrial future
Significant responsibility and autonomy in a role with direct impact on brand growth and revenue
An experienced, open marketing team that values creativity, precision, and strategic depth
Up to 180 days (6 months) of remote work from abroad
Competitive compensation with additional benefits
30 days (6 weeks) of paid vacation
Modern hardware and software solutions
Corporate benefits: access to exclusive employee discounts and perks from a range of partner companies

Product Marketing Manager

Key skills