Marketing Manager

Haystack is a leading beverage company with a rich heritage and a portfolio of iconic brands. They are seeking a Marketing Manager to develop and execute trade marketing plans, manage brand programming, and foster relationships with wholesalers and retailers.

Responsibilities:

• Develop and execute localized trade marketing plans and playbooks across various channels, events, and venues
• Mobilize brand planning and manage sampling execution in partnership with wholesalers and retailers
• Own local event sponsorship negotiations, territory-specific budgets, and activation fund management
• Drive the implementation of brand programming within the off-premise channel to achieve volume and share growth
• Coach and mentor Trade Activation Managers and wholesaler sales teams, fostering strong relationships
• Support the execution of On-Premise plans and manage ROI for channel programs

Requirements:

• Bachelor's Degree required
• 5-7 years of experience in sales and/or marketing, with in-depth knowledge of regional sales organizations
• Strong understanding of the On-Premise Channel and proficiency in PowerPoint, Excel, and internal systems
• Excellent communication skills, both internally and externally, with wholesalers and retailers
• Experience managing channel-specific pilots and optimizing key channel levers
• MBA or advanced degree preferred