Develop and implement strategies to drive efficient CAC and sustainable growth
Build growth plans based on LTV:CAC ratios and ARPU
Identify scaling opportunities across channels while maintaining performance efficiency
Define and execute the UA strategy across all platforms (Meta/Google, TikTok, etc.)
Design and implement optimal campaign structures across all active platforms
Continuously test and refine targeting, bidding strategies, and campaign setups
Work closely with the creative team to develop high-performing ad creatives
Identify and test new selling angles, creative approaches, and messaging strategies
Provide data-driven feedback to guide creative direction across all channels
Use data-driven insights to inform every strategic and tactical decision
Build and maintain performance reporting and attribution frameworks
Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
Requirements
3+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
Proven track record of maximising ROI and scaling paid acquisition
Deep platform expertise across paid social and search (Meta/Google, TikTok, etc.)
Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL
Experience working with attribution models and performance reporting frameworks
Tech Stack
SQL
Tableau
Benefits
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.