Own and maximise ROAS across all paid channels
Develop and implement strategies to drive efficient CAC and sustainable growth
Build growth plans based on LTV:CAC ratios and ARPU
Identify scaling opportunities across channels while maintaining performance efficiency
Define and execute the UA strategy across all platforms (Meta/Google, TikTok, etc.)
Design and implement optimal campaign structures across all active platforms
Continuously test and refine targeting, bidding strategies, and campaign setups
Work closely with the creative team to develop high-performing ad creatives
Identify and test new selling angles, creative approaches, and messaging strategies
Provide data-driven feedback to guide creative direction across all channels
Use data-driven insights to inform every strategic and tactical decision
Build and maintain performance reporting and attribution frameworks
Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration

3+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
Proven track record of maximising ROI and scaling paid acquisition
Deep platform expertise across paid social and search (Meta/Google, TikTok, etc.)
Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL
Experience working with attribution models and performance reporting frameworks

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Lead User Acquisition Manager

Key skills