Develop and execute email campaigns to drive lead generation and support market growth.
Build automated customer journeys, email templates, and lead capture forms (Form Assembly).
Set up CRM campaigns and UTM tracking to ensure accurate attribution and performance measurement.
Maintain quality across email delivery—branding, accessibility, content best practice, and customer journeys.
Provide data-driven recommendations to improve campaign performance and automation.
Deliver training on email platforms and promote best-practice use of segmentation, personalisation, and A/B testing.
Ensure compliance with GDPR and data privacy standards, maintaining clean, accurate email data.
Collaborate with UK and International marketing teams to meet KPI goals and provide regular reporting.

Proven experience in email marketing, lead generation, and marketing automation.
Strong expertise in Pardot and/or Marketing Cloud, Salesforce CRM, Form Assembly, and UTM set-up.
Skilled in building automation journeys, email templates, and A/B tests.
Strong analytical mindset with the ability to interpret data and provide strategic insights.
Experience with digital analytics tools and conversion rate optimisation.
Excellent attention to detail, communication, and multitasking skills.
A collaborative mindset with the ability to support marketing, sales, and tech teams.
Creativity, problem-solving ability, and a passion for digital innovation.

The opportunity to shape leading educational products with real-world impact
Broad exposure across qualifications, assessments, digital and service-based solutions
Ongoing professional development and opportunities to grow your product leadership career
Competitive reward and benefits

Digital Marketing Specialist

Key skills