About this role

Responsible for Google Ads accounts with significant budgets (Search, Shopping, Performance Max, YouTube)
Develop and implement scalable performance strategies
Continuously optimize ROAS, CPA and conversion rates
Build and test campaign structures, creatives & targeting approaches
Analyze and interpret data (e.g., GA4, tracking setups, attribution)
Close collaboration with CRO, Creative & Tech (tracking / Shopify / data)

3–5+ years of experience in Google Ads / performance marketing
Proven track record of scaling campaigns
Experience managing larger budgets (ideally €20,000 – €100,000+ / month)
Deep understanding of Performance Max, Google Shopping & feed optimization, conversion tracking & attribution
Strong analytical skills and data-driven decision making
Experience in e-commerce / D2C environments (e.g., Shopify)
Understanding of landing pages & conversion optimization (CRO)
Experience with tools such as Google Tag Manager, server-side tracking, feed tools
Experience with scaling brands (not just small accounts)

Senior Performance Marketing Manager – Google Ads

Key skills