Plan, identify, develop, and produce promotional materials, programs, and activities needed to support brand strategies to meet financial goals and expectations.
Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes.
Participate in Medical, Legal, and Regulatory approval process for promotional programs.
Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities.
Make recommendations and develops tactics to respond to threats and opportunities.
Establish relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging, and execution within scope of projects.
Work with finance in managing brand forecast and contribute to demand planning (S&OP) process.
Actively contribute to the development of the annual and 5-year brand business plan and budget.
Requirements
Bachelor’s degree (BS/BA); MBA preferred.
5+ years relevant professional experience with 3+ years of pharmaceutical marketing/sales experience.
Oncology, specialty or rare disease marketing experience preferred.
Understanding of PhRMA and Regulatory/Legal guidelines for healthcare provider interactions to ensure programs adhere to outlined Compliance guidelines for Eisai.
Experience working with and directing agencies and strategic vendors.
Strategic and creative mindset.
Keen understanding of customer insight generation and the ability to translate insights into strategies and tactics.
Demonstrated success in developing, executing, and measuring marketing programs, including innovative approaches to HCP engagement.
Track record of driving strong sales force engagement and execution.
Digital and non-personal marketing experience and innovation.
Executional excellence in the tactical development for HCP/sales force, digital, specialty pharmacy, and direct-to-consumer.
Excellent verbal and written communication skills for a wide range of audiences, including internal management and medical community.
Ability to motivate cross-functional team members, stakeholders, and agencies.
“One team” mentality.
Strong business and financial acumen, budget management, and forecasting.
Strong analytical skills, comfort with quantitative analytics and trend analyses.
Self-starter with strong initiative, is proactive and solutions oriented, can function autonomously and has the ingenuity to bring ambiguity into action.
Ability to thrive in a rapidly evolving, fast-paced work environment.
Benefits
Eisai Inc. Annual Incentive Plan
Eligible to participate in Company employee benefit programs