Principal Product Marketing Manager

Role Overview

• Reporting to the Senior Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption.
• This is a senior individual contributor role that leads through expertise, judgment, and influence, not formal people leadership.
• The Principal Product Marketing Manager is a senior, high-impact individual contributor responsible for strengthening commercialization across priority growth initiatives.
• This role will drive go-to-market strategy, positioning, messaging, market clarity, and sales readiness across key solution areas and cross-vertical motions, with particular focus on donor-related opportunities and the commercial inputs that improve pipeline and revenue performance.
• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.
• Partner with Product, Sales, Demand Generation, and leadership to prioritize the highest-value plays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performance fastest.
• Develop launch plans that align product, sales, customer success, and marketing around a shared strategy and timeline.
• Define success metrics for launches and track performance to optimize results over time.
• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays, in partnership with leadership, RevOps, and Product.
• Create and refine positioning and message frameworks for priority initiatives, ensuring each motion clearly defines the customer problem, differentiated value, proof, and why now.
• Track competitors, market shifts, buyer behavior, and commercial trends within the faith-based software market.
• Develop strategic sales narratives, core enablement materials, and messaging frameworks that equip Sales to win priority opportunities, in partnership with the appropriate teams.
• Conduct qualitative and quantitative research; including customer interviews and surveys to build rich personas and buyer journey maps.

Requirements

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS.
• Bachelor’s degree in marketing or business, or an equivalent combination of education and experience.
• Demonstrated track record owning GTM strategy and execution across multiple product lines.
• Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message.
• Experience translating complex or technical products into accessible narratives for non-technical buyers.
• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness.
• Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence.
• Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution.
• A strategic thinker with a strong bias for execution – proven track record of leading and delivering results in high-growth environments.
• Strong analytical capabilities and attention to detail – constantly analyzing results and seeking continuous improvement.
• Superb project management skills and confidence to work within a dynamic environment – when priorities change rapidly, you’re able to adapt quickly.
• Comfortable working with and presenting to senior leadership.
• Working knowledge of modern tech stack tools: Salesforce, Project Management Tools (e.g., Monday.com), SharePoint, Power BI, Microsoft Suite, and more.

Benefits

• Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.
• Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
• Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
• Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
• Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
• Employee Recognition & Rewards
• At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values.