Develop and implement marketing plans and activities across UK, Ireland and Netherlands
Support the Marketing Manager in developing marketing plans that align with global marketing strategies and local business requirements
Implement multi-channel campaigns across full marketing mix including social media, digital advertising, email, content, and traditional marketing
Localise and implement global marketing material and activities as required
Plan and delivery external events according to global guidelines
Develop and drive marketing activities to create demand, support sales and increase customer loyalty
Set clear and measurable goals and KPIs for all marketing activities
Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities
Oversee translations and ensure materials are applicable across all countries within the front line
Collaborate and share best practices across marketing and communications team within UK, Ireland and Netherlands
Manage relationships with external vendors and agencies to support the delivery of marketing activities

Bachelor’s degree in Marketing, Business, Communications, or a related field
CIM qualification in Marketing (or equivalent) is desirable
Minimum 7 years’ experience in marketing
Experience of B2B would be preferable
Proven experience planning and executing successful marketing activities and campaigns and demonstrating measurable business impact
Experience in planning and delivering digital marketing campaigns across social media, paid media, SEO, PPC and content marketing
Strong working knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO, Salesforce Marketing Cloud, social media, Qlik sense)
Data-driven mindset with a focus on performance analysis and continuous improvement
Excellent communication, stakeholder management and project management skills
Fluent in English
Another language (Dutch) would be beneficial but not essential
Experience of working within an international brand or organisation would be beneficial and an appreciation of cultural differences
Strong understanding of brand and reputation management
Customer segmentation/behaviour and market understanding
Demonstratable skills in written and oral communication and the ability to gather information, critique and edit content effectively
Excellent editorial and proof-reading skills.

Marketing Specialist

Key skills