Product Marketing Specialist

Role Overview

• We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market.
• This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.
• You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers.
• This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

Requirements

• Positioning & Messaging
• Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.
• Translate product capabilities into compelling value propositions for enterprise audiences
• Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
• Ensure consistency of messaging across campaigns, website, and sales materials
• Continuously refine messaging based on market feedback and performance
• Go-to-Market & Product Launches
• Support the planning and execution of go-to-market initiatives and product launches.
• Partner with Product and Marketing to define positioning and rollout strategies
• Develop launch materials including product briefs, messaging, and supporting content
• Coordinate cross-functional alignment across Product, Sales, and Marketing
• Help establish repeatable processes for bringing new capabilities to market
• Sales Enablement
• Equip Sales and Customer teams with the tools and narratives needed to effectively position the product.
• Create sales enablement materials such as decks, one-pagers, and use case narratives
• Develop persona-based messaging for different buyer roles
• Support demo storytelling and product narratives
• Gather feedback from Sales to refine positioning and improve effectiveness
• Market & Customer Insights
• Build a strong understanding of the market, buyers, and competitive landscape.
• Conduct research on target industries, buyer needs, and workflows
• Support development and refinement of Ideal Customer Profiles (ICP)
• Analyze competitive positioning and messaging
• Translate insights into actionable recommendations for go-to-market strategy
• Campaign & Content Collaboration
• Partner with Demand Generation and Content teams to strengthen campaign effectiveness.
• Provide messaging, use cases, and proof points for campaigns
• Support development of thought leadership and product-driven content
• Ensure alignment between product positioning and campaign execution
• Website & Product Content
• Own product-related content across key digital touchpoints.
• Develop and maintain product and solution pages on the website
• Ensure alignment with evolving messaging and campaigns
• Support development of landing pages and product-focused content
• Continuously optimize content based on performance and feedback

Tech Stack

• Go