Play a key role in supporting Primrose’s growth strategy by working at the intersection of data, real estate, and market analysis
Gather and synthesize demographic, psychographic, and financial data to identify and evaluate expansion opportunities across the country
Develop financial models that inform site, conversion, and acquisition decisions
Build, update, and maintain proformas across a variety of deal types, including new school development, conversions, and lease or purchase structures
Support how franchisees evaluate opportunities, prioritize investment decisions, and plan for growth
Leverage GIS and market intelligence platforms to conduct whitespace analysis and identify underserved markets and priority growth areas
Analyze demographic and psychographic data, including population trends, household income, child density, and competitive supply, to inform site selection
Create and maintain site territory and designated area maps, ensuring alignment with franchise agreements and approved changes
Prepare site approval packages and supporting analysis for internal review and decision-making
Collaborate with Real Estate, Franchise Sales, and Finance to support site evaluation, underwriting, and approval processes
Maintain accurate project and pipeline data within systems such as FranConnect to support visibility and tracking
Provide data insights, reporting, and ad hoc analysis to internal stakeholders and franchise partners

Bachelor’s degree in Real Estate, Finance, Economics, Urban Planning, or related field
2–4 years of experience in real estate analytics, financial modeling, market research, or a related role
Strong financial modeling skills, including experience building and interpreting proformas across multiple deal types
Experience working with demographic and market data; exposure to GIS or trade area analytics platforms (e.g., Kalibrate, Buxton, Tango) preferred
Proficiency in Microsoft Office Suite; advanced Excel skills a plus
Ability to synthesize complex data into clear, actionable insights for a range of stakeholders
Strong attention to detail and commitment to data accuracy
Effective communication skills and ability to work cross-functionally in a fast-paced environment
Proficiency in Adobe Creative Suite a plus

Development Strategy Analyst

Key skills