Own and execute the APAC marketing strategy, aligned with global and regional business goals
Prioritise efforts across core markets
Localise global campaigns and messaging to resonate with regional audiences
Identify market-specific opportunities for growth and expansion
Lead end-to-end demand generation, including digital, events, partnerships, and outbound initiatives
Partner closely with sales to drive pipeline creation, acceleration, and conversion
Build and optimise multi-channel campaigns to deliver measurable ROI
Own regional marketing targets and tactics tied to revenue and growth metrics
Establish and grow brand presence across APAC markets
Develop go-to-market strategies for new markets, segments, or product launches
Manage regional PR, content, and thought leadership initiatives insourced and via partners
Build and lead a high-performing regional marketing function (directly or via agencies/partners)
Manage external agencies across content, PR, and campaign execution
Establish scalable processes and reporting frameworks

8–12+ years in marketing, with regional (APAC) experience strongly preferred
Proven success in B2B demand generation and pipeline ownership
Background in technology (SaaS, healthtech, or enterprise software preferred)
Exposure to healthcare or regulated industries is a strong plus
Strong generalist marketer: comfortable across brand, growth, product marketing, and field marketing
Commercially driven with a deep understanding of revenue funnels and sales alignment
Ability to operate at both strategic and executional levels
Experience working across multiple APAC markets with cultural nuance
Excellent stakeholder management and communication skills

Flexible hybrid working environment, with 3 days in the office.
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career!

APAC Marketing Director

Key skills