AI Marketing Engineer

Pindrop is a leading identity trust platform focused on AI-driven fraud prevention and deepfake detection. They are seeking a hands-on, data-driven AI Marketing Engineer to optimize and manage their marketing tech stack, reporting, and lead management processes, while ensuring alignment between Sales and Marketing.

Responsibilities:

• Build automated systems that drive efficiency across the marketing team
• Own and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM
• Manage and troubleshoot integrations across the tech stack, including Pardot, Salesforce, Common Room, and more
• Be the de facto expert on all things AI for the Marketing organization, including introducing new AI workflows and training the team
• Ensure data integrity, accuracy, and security across platforms
• Administer user permissions and ensure compliance with data privacy regulations
• Design and maintain lead scoring, routing, and nurturing workflows to optimize the handoff to Sales
• Ensure MQL tracking accuracy and data hygiene within Salesforce
• Manage attribution models to track and optimize marketing performance and campaign ROI
• Build, automate, and maintain marketing performance dashboards in Salesforce, Google Analytics, and other reporting tools
• Provide actionable insights into lead conversion, campaign effectiveness, and pipeline impact
• Continuously analyze and refine marketing KPIs to improve forecasting and performance measurement
• Support campaign execution by ensuring proper setup of automation workflows, nurture tracks, and landing pages
• Manage campaign data accuracy, including UTM tracking, conversion reporting, and attribution tagging
• Implement A/B testing frameworks to optimize engagement and conversion rates
• Partner with Sales, Customer Success, and Revenue Operations to ensure smooth lead flow, reporting accuracy, and process alignment
• Train and support internal teams on marketing tools, best practices, and analytics
• Continuously improve and automate workflows to increase efficiency and scalability

Requirements:

• 10+ years in Marketing Operations (preferably in B2B SaaS, AI, or related industries)
• Hands-on experience with Salesforce, Pardot (or similar marketing automation tools), implementing AI workflows, and marketing analytics
• Strong knowledge of lead management, attribution modeling, and data governance best practices
• Proficiency in Google Analytics, Salesforce reporting, Tableau, and Common Room, Clay or other similar AI tools
• Strong analytical mindset with a passion for turning data into insights
• Ability to work independently, solve problems proactively, and manage multiple priorities in a fast-paced environment