AI Marketing Operations Manager

Pindrop is redefining trust in the digital age with innovative voice and video authentication technologies. They are seeking a hands-on, data-driven Marketing Operations Manager to optimize their marketing automation platform, manage integrations, and provide insights into campaign performance and lead conversion.

Responsibilities:

• Own, administer, and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM
• Manage and troubleshoot integrations across the marketing tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet
• Ensure data accuracy, integrity, security, and compliance across all platforms
• Administer user permissions and support adherence to data privacy regulations
• Design and maintain lead scoring, routing, and nurturing workflows to optimize Sales handoff
• Ensure accurate MQL tracking, reporting, and data hygiene within Salesforce
• Own and evolve attribution models to measure and improve campaign performance and ROI
• Build, automate, and maintain marketing dashboards and reports in Salesforce, Google Analytics, and related tools
• Deliver actionable insights into lead conversion, campaign effectiveness, and pipeline impact
• Continuously evaluate and refine KPIs to improve forecasting, visibility, and decision-making
• Support campaign execution by ensuring proper setup of automation workflows, nurture programs, and landing pages
• Maintain campaign data accuracy, including UTMs, conversion tracking, and attribution tagging
• Implement and manage A/B testing frameworks to optimize engagement and conversion rates
• Partner closely with Sales, Customer Success, and Revenue Operations to align processes, reporting, and lead flow
• Train and support internal teams on marketing tools, analytics, and best practices
• Identify opportunities to automate and scale workflows for increased efficiency

Requirements:

• 3+ years of experience in Marketing Operations, preferably in B2B SaaS, cybersecurity, or a related industry
• Hands-on experience with Salesforce, Pardot (or similar marketing automation platforms), and marketing analytics tools
• Strong understanding of lead management, attribution modeling, and data governance best practices
• Proficiency with Google Analytics, Salesforce reporting, Smartsheet, and campaign tracking tools
• Strong analytical skills with a passion for turning data into insights
• Ability to work independently, manage multiple priorities, and proactively solve problems in a fast-paced environment