SEO Lead – Local SEO, Google Business Profile, Home Services

Role Overview

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
• Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
• Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
• Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
• Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls
• Drive consistent GBP ranking improvements across primary and surrounding service areas
• Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
• Conduct city-level and service-level keyword research for local expansion
• Support sustained map pack visibility in highly competitive metro markets
• Manage and improve local SERP performance for service-area businesses without storefronts
• Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
• Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
• Review content for SEO quality, local relevance, and lead-generation effectiveness
• Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards
• Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
• Maintain simple, scalable backlink playbooks that support local authority and trust
• Monitor backlink gaps, authority metrics, and competitive benchmarks
• Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
• Work directly with WordPress and development resources to implement SEO improvements
• Support scalable multi-location site structures and internal linking strategies common in home-services businesses
• Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
• Collaborate with paid media and LSA teams to align messaging and growth priorities
• Communicate SEO priorities clearly to internal stakeholders and support consistent execution

Requirements

• 3–5+ years of hands-on SEO experience with direct experience in home-services or service-based industries
• Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses
• Experience competing in highly competitive local markets (map pack + organic results)
• Strong familiarity with multi-location and franchise-style SEO structures
• Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)
• Strong proficiency with WordPress, including on-page optimization and common technical fixes
• Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting
• Excellent organization and time management across multiple active client campaigns
• Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US
• or UK-based teams/clients.

Tech Stack

• WordPress

Benefits

• Highly competitive, transparent compensation
• Commitment to rewarding performance and results