Senior SEO Executive

About the Role: We're looking for an experienced Senior SEO Executive to own SEO strategy and execution for TKXEL and ReloadUX , our software development and UI/UX design brands built on WordPress . Your primary focus will be identifying and resolving technical SEO issues, running competitor analysis , and driving organic ranking growth through semantic SEO , AEO (Answer Engine Optimization) , and GEO (Generative Engine Optimization) . We need someone with a proven track record of ranking websites and keywords who can own strategy independently, not someone limited to repetitive, task-based work.

Key Responsibilities:

• Lead technical SEO audits (Screaming Frog or similar) and work directly with the dev team to prioritize and ship fixes

• Perform in-depth competitor analysis (backlinks, content gaps, keyword strategies) against other software development and UI/UX design agencies

• Own keyword research and topical mapping for commercial-intent, high-ticket B2B keywords, applying semantic SEO and entity-based content structuring

• Optimize content and site structure for AEO and GEO , improving visibility in AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, etc.)

• Optimize case studies, portfolio pages, and service pages to convert as well as rank

• Manage and improve presence on review platforms like Clutch, GoodFirms, and LinkedIn , which carry significant weight for B2B trust and rankings

• Run digital PR and niche link building : guest posts and mentions in tech, dev, and design publications

• Implement schema markup (Service, Organization, Review, FAQ) to support rankings and AI citations

• Monitor Core Web Vitals and site speed across both WordPress sites

• Track organic ranking performance, diagnose drops, and identify growth opportunities

• Collaborate with SEO, content, design, and development teams, providing technical guidance where needed

• Stay current with SEO best practices, algorithm updates, and emerging AI search trends

Requirements

• 4–5 years of SEO experience with a demonstrable record of ranking websites/keywords (able to speak to specific wins)

• Strong technical SEO expertise: crawling, indexing, site architecture, WordPress-specific issues

• Solid understanding of semantic SEO , entity/topical authority, and structured data

• Working knowledge of AEO and GEO : how content gets surfaced and cited by AI search and answer engines

• Experience with B2B/SaaS service-business SEO (not just e-commerce or programmatic content)

• Advanced experience with Screaming Frog or similar audit tools

• Strong proficiency with Ahrefs, SEMrush, or Moz for competitor/backlink analysis

• Familiarity with review platforms (Clutch, GoodFirms) and their impact on B2B SEO

• Basic understanding of CRO principles as they relate to lead-gen websites

• Strong analytical and problem-solving ability, diagnoses root causes, not just symptoms

• Comfortable working independently and guiding less experienced team members