Own and execute the comprehensive marketing strategy, ensuring all initiatives align with the company’s growth targets and revenue goals.
Develop and refine messaging specifically for state and local policy and government affairs professionals, focusing on the utility of our SaaS products in legislative and advocacy environments.
Lead initiatives to communicate the advantages of Leadership Connect over existing market alternatives, focusing on high-quality data and product advocacy to encourage competitor displacement.
Oversee the integrated HubSpot and Salesforce ecosystem. Advise the organization on tool selection and technical focus areas to ensure data integrity and informed decision-making.
Build a robust framework of KPIs (CAC, LTV, Pipeline Velocity, MQL-to-SQL conversion) that provides the executive team with a clear line of sight into marketing’s impact on growth.
Direct the allocation of resources across digital marketing channels, ensuring that campaigns are optimized for reach, engagement, and conversion within our target demographics.
Act as a subject matter expert for the senior leadership team, providing clear guidance on marketing best practices and performance metrics to stakeholders with varied marketing backgrounds.

Significant experience in a marketing leadership role within a data-driven B2B SaaS company, with a proven track record of contributing to ARR growth.
Expert-level understanding of CRM systems, specifically the coordination between HubSpot and Salesforce, and the ability to manage a modern marketing technology stack.
A background in building data-driven marketing departments where every dollar spent is tracked against revenue impact and growth benchmarks.
The ability to influence and educate a senior leadership team, providing a steady hand and a clear vision for how marketing drives the company’s broader mission.
Hands-on experience designing multi-channel digital strategies that move the needle in niche, high-value B2B markets.
A "player-coach" mentality—This is a building role. You’ll be setting strategy and doing hands-on execution.
Substantial experience marketing to professionals in state and local government affairs, policy advocacy, or legislative relations.

Vice President of Marketing

Key skills