Digital Marketer

Role Overview

• Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings
• Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
• Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
• Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
• Manage vendor relationships for printing, signage, and promotional merchandise.
• Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
• Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
• Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
• Write, edit, and publish content across social platforms, email newsletters, and website pages.
• Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
• Maintain a consistent brand voice and style across all digital channels.
• Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
• Develop strategies to increase followers, shares, and positive engagement.
• Respond to comments, messages, and inquiries in a timely, professional manner.
• Track and report on key performance indicators (KPIs) for all campaigns.
• Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
• Conduct A/B testing to refine ad creative, messaging, and targeting.
• Optimize web pages and blog posts for search engine visibility.
• Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.
• Update landing pages and service information as needed.

Requirements

• 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
• Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
• Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
• Strong writing and editing skills for digital content.
• Working knowledge of SEO best practices and Google Analytics.
• Ability to interpret data and make data-driven marketing decisions.
• Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.

Benefits

• 160 Hours of Paid Time Off (PTO)
• 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
• 4 Paid Volunteer Hours per Month to support causes you care about
• Bereavement Leave, including Fur Baby Bereavement
• 90% Employer-paid Employee-Only Medical Benefits
• Flexible Spending Account (FSA)
• Short-Term & Long-Term Disability | AD&D
• Employee Assistance Program (EAP)
• 401(k) with Company Match
• Monthly Stipend
• Opportunities for professional development and internal growth
• Employee Discounts via Great Work Perks and Perks at Work
• Quarterly In-Person Events