Focus: Lead B2B data strategy and digital segmentation as a competitive advantage.
Roadmap Management: Define and prioritize the backlog for Corporate Data products (Firmographics and Intent Data) and Digital Audiences (individuals and companies).
Experience with products for legal entities (B2B), preferably involving data commercialization.
B2B Data Strategy: Ensure the quality of the company's Golden Record (CNPJ, CNAE, Revenue) to support Account-Based Marketing (ABM) strategies.
Audiences and Activation: Operationalize audience segments in CDP/DMP platforms, focusing on Lookalike models and third-party data enrichment.
Governance and Compliance: Ensure all data products comply with the LGPD, maintaining ethics and information security.
Business Interface: Validate whether tools (Ignite, Bluebox) are addressing the real pain points of clients' Growth and CRM teams.

Strong experience as a Product Owner for data products or marketing platforms (MarTech/AdTech).
Deep knowledge of B2B data modeling and CRM/Marketing Automation workflows.
Ability to monitor B2B funnel KPIs (MQL → SQL and Conversion Rate).
Soft Skills: Execution-oriented mindset, proactive attitude, and excellent communication skills with engineering and data science teams.
Fluent English, capable of working in multilingual environments and collaborating with international teams.

Senior Digital Product Management Analyst

Key skills