The Chief Sales Officer (CSO) has full sales responsibility for Jägermeister’s two sales regions – East/Control and West/Canada.

The CSO develops and executes the MJUS brand portfolio sales strategy in collaboration with other function leaders for both on

and off-premise, and retail chains within the region. As the CSO, you will partner with Germany and the Global team to successfully drive consistency in best practices across the sales organization while simplifying and improving processes to grow the MJUS brand portfolio. The CSO is responsible for hiring, developing, and retaining top talent – they are responsible for leading, coaching and developing their team through influence and strategic leadership.

The CSO is an actively engaged member of the organization’s Senior Leadership Team (SLT). This role will be in market 50% of the time.

Principal Duties and Responsibilities:

Distributor Management

Growing Sales and Distribution for the MJUS brand portfolio.
Partners with and influences Distributor management on MJUS brand portfolio on sales strategy and execution.
Responsible for aligning the distributor management teams and National Accounts.
Maintains Distributors’ share of mind and continually evaluates Distributors’ effectiveness and provides influence, and always has a pulse on performance.
Keeps Distributor Leadership aligned and focused on key channels, distribution targets and programs.
Accountable for distributor banks, GP, and other funding as needed.

Commercial Planning

Defining sales objectives and driving the team to achieve KPIs.
Communicates awareness of the annual strategic priorities as part of the planning process
Develops annual and long-term sales plan for growing MJUS brand portfolio for on
and off-premise and National Accounts.
Responsible for ensuring all sales activities are in line with the organization's objectives.
Aligns financial targets for each region and ensures effective communication of the plan to the organization and distributors.
Is the expert in pricing, profit and brand economics.
Uses data and insights to make informed decisions and define strategic processes to elevate execution in the market.
Monitors reporting and business intelligence/insights to leverage data for the sales organization.
Drives execution with excellence.

People Leadership

Inspires and manages an effective leadership team for the region which regularly reviews the business and aligns on the course of execution.
Establishes individual accountability through communication of expectations, goals, and KPIs down to each employee.
Provides ongoing coaching, feedback, training – Making Meisters (7 Steps).
Builds bench strength and future leaders within the company.
Continually upgrades organization’s talent pool through training, promotions from within and attracting and selecting new talent from outside when appropriate/needed.

Analysis & Execution

Creates accountability within the sales organization by developing appropriate metrics.
Ensures salesforce is effectively utilizing BI and sales data tools to track results.

Org Leadership & Communication

Actively engaged SLT member
Partnering with Global
Simplifying, streamlining & improving processes & communication (including those between field & HQ).

15+/
years of experience in Sales/Marketing, preferably in the spirits and/or beverage, consumer industry
Demonstrated distributor relationship management, account management, and chain experience
Innovative and creative in approaching distributors and expanding business
Have leadership maturity and proven success in leading, developing, motivating, and training sales teams
Able to formulate strategies and execute against them
Creative presentation/public speaking and premium selling skills
Well-developed influence and negotiation skills; persistent and persuasive
Ability to make meaningful contributions to the organization’s SLT (contribute beyond Sales)
Knowledge of the federal, state, and local laws and regulations. Knowledge of Distilled Spirits Counsel of the U.S. (“DISCUS”), National Alcohol Beverage Control Association (“NABCA”) and beverage alcohol laws and regulations
Frequent travel required (30-40%); must have valid driver’s license and vehicle for travel
Must be proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)
College degree required

Chief Sales Officer

Key skills