Establish and manage a consistent corporate design for Deutsche Finanzhilfe across all channels
Develop clear brand guidelines, design systems, and standardized templates for the website, presentations, and communications
Define and enforce tone of voice, visual language, and brand positioning
Translate the mission of financial education into clear, audience-appropriate communications for children, parents, and educational institutions
Build scalable marketing foundations as a base for future campaigns and growth
Ensure a consistent external brand presence across all formats and touchpoints
Work closely with executive leadership on strategic brand development

Proven experience in building brands, corporate designs, or design systems
Strong understanding of strategic marketing and clear brand positioning
Ability to structure complex content and present it visually in an understandable way
High degree of ownership, decisiveness, and a structured working style
Confident use of common design and marketing tools
Sensitivity to audience communication, particularly within education and financial contexts

100% remote and fully location-independent work
Direct collaboration with executive leadership and real scope for influence
Opportunity to build a brand with societal relevance and long-term impact
Fast decision-making and immediate implementation
Visibility and positioning as the strategic marketing lead in a growing organization

Chief Marketing Officer, Volunteer

Key skills