Monitor media budgets, ensuring optimal allocation based on performance and return potential (ROI/ROAS);
Monitor and analyze KPIs daily (CTR, CPC, CPA, CPM, CPL, ROAS, among others), identifying opportunities and making continuous adjustments;
Conduct full-funnel analyses, understanding user behavior from ad exposure to conversion and proposing improvements throughout the customer journey;
Track media trends and market benchmarks, suggesting new platforms, formats, or approaches to maximize results;
Collaborate with content, CRM and design teams to ensure consistency between messaging, targeting and acquisition objectives;
Develop data-driven strategic recommendations to evolve media strategies and support sustainable growth in results;
Oversee the execution of paid media campaigns (Google, Meta, LinkedIn, etc.), ensuring performance aligns with acquisition, reach or conversion goals;
Guide external partners (performance agency, publishers and stakeholders) to ensure expected efficiency in acquiring prospective students.

Bachelor’s degree in Advertising, Marketing, Business Administration or related fields;
Postgraduate studies will be considered an advantage;
Advanced knowledge of paid media platforms: Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, as well as programmatic media partners;
Intermediate knowledge of measurement and data tools such as GA4, DV360 and Adobe CDP;
Advanced proficiency in Microsoft Office (Excel, PowerPoint and Word);
Intermediate knowledge of Power BI;
Advanced experience/knowledge in media planning, revenue tracking and KPI analysis.

Tuition scholarships of up to 100% for employees, legal dependents and certain family members (parents and siblings), allowing up to three simultaneous scholarships;
Health insurance fully subsidized for the employee and partially for family members, with the employee responsible for copay;
Optional dental coverage to support oral health;
Meal allowance or food voucher with an option to choose according to your needs;
Wellhub or Totalpass for flexible gym membership options;
Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to individual online therapy;
Wellness program and benefits club with a dedicated program and exclusive perks;
Flexible dress code to promote our diversity;
Life insurance;
Corporate partnership with SESC;
Corporate University available on our exclusive portal, Educare;
Growth opportunities — currently more than 60% of positions are filled through internal hiring processes.

Marketing Coordinator – Media

Key skills