Act as the brand lead for one or more assigned brands, with end-to-end accountability for strategy and execution
Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
Translate market, customer and patient insights into clear positioning, messaging and campaigns
Lead multi-channel / omnichannel marketing initiatives across field, digital, congress and remote channels
Ensure consistent, compliant brand storytelling across all customer touchpoints
Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
Collaborate with partner stakeholders to ensure alignment and high-quality execution
Support field teams with approved brand materials and messaging
Manage agencies and vendors, including briefing and delivery of marketing assets
Own brand-level budgets, forecasts and spend tracking
Monitor performance against KPIs, including campaign effectiveness and ROI
Use data and insights to continuously optimise brand performance
Conduct market research and competitive analysis
Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes

Essential Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
Demonstrated experience leading individual brands within a broader portfolio
Strong strategic thinking combined with hands-on execution capability
Proven ability to work effectively in matrix and multi-stakeholder environments
Strong analytical and commercial mindset
Excellent communication and stakeholder-management skills
Desirable Experience in dermatology
Exposure to multi-country or regional brand roles
Experience working with biologic and/or oral therapies
Omnichannel marketing experience within a regulated environment

Brand Manager – Specialty Care, Dermatology

Key skills