Associate Brand Manager – Signia, Government Services

Role Overview

• Support the development of strategic product launch concepts and messaging for Government Services
• Write, edit, and proofread copy for print and digital launch communications across internal and external audiences
• Own the creation and tailoring of channel-specific content and creative assets
• Assist in the design and execution of integrated, channel-specific marketing plans across a broad mix of tactics
• Coordinate creative execution of photo and video shoots as needed
• Ensure all marketing communications consistently reflect Signia brand standards
• Manage distribution of sales collateral and marketing materials; maintain organized asset libraries and project documentation
• Track projects against planned timelines and budgets
• Develop and project manage digital campaigns and tactics that support Signia’s sales goals
• Create customer-facing email communications and coordinate distribution
• Manage content for relevant external web pages
• Maintain and update Showpad to ensure content accuracy, usability, and accessibility
• Contribute to the planning, writing, and distribution of customer newsletters
• Support content development for social media, blogs, and other digital platforms
• Oversee the development of sales and marketing materials for industry events, tradeshows, and local activations
• Collaborate with the Events team to plan and manage customer events

Requirements

• Bachelor's degree in marketing, communications, business, or a related field
• 3-5 years of B2B marketing experience, preferably in a brand, channel, or trade marketing capacity
• Experience in the hearing care or broader healthcare industry is a strong plus; familiarity with government healthcare channels (VA, DoD) is advantageous
• Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.
• Strong verbal and written communication skills with an eye for detail and brand consistency.
• Strong brand stewardship instincts, including a working knowledge of brand strategy, brand architecture, and ensuring consistency across channels and touchpoints.
• Effective project management skills with the ability to manage multiple priorities, complex timelines, and cross-functional teams with strong organization and follow-through.
• Experience supporting integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.
• Ability to assess marketing effectiveness using defined KPIs and metrics, and to translate data into actionable insights and improvements.
• Effective collaboration and relationship-building skills across functions and levels of the organization.
• High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.
• Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.

Benefits

• Flexible work arrangements
• Professional development opportunities