Lead and define the Change.org Australia social media strategy, significantly growing the Australian Change.org social media channels with a focus on creating a diverse audience, and owning social KPIs including impressions, engagement, and new user acquisition.
Create timely, newsy short-form video content with viral potential for daily output on all social channels, with a focus on Instagram, TikTok and Facebook
Promote petitions across the political spectrum in an objective, journalistic style, maintaining Change.org’s position as an open platform
Develop and execute an influencer engagement strategy to support priority campaigns, and track and report on performance and conversion impact.
Requirements
5+ years in a social media role, working in a fast-paced environment.
Experience in leading social media for a major Australian media outlet or campaign organisation, and growing it substantially, would be desirable.