Craft content for customer email journeys.
Develop crisis communication plans and manage sensitive issues.
Ensure brand voice consistency across all communication channels.
Coordinate integrated marketing campaigns and track deliverables.
Develop and execution of internal marketing communications (Dx Marketing Brief, Dx Monthly Newsletter, announcements).
Develop and distribute customer email campaigns to promote conferences, webinars, and events.
Develop audience segmentation strategies for personalized marketing.
Manage email and multi-channel campaigns, including testing and deployment.
Monitor campaign performance and provide actionable insights through dashboards and reports.
Maintain data quality and implement data cleansing strategies.
Manage Diagnostic projects including the price lists.
Build relationships with Dx Marketing Portfolio, PetCare, and industry partners.
Manage development of conference related deliverables that ladder up to master brand strategy– literature, sponsorships, promotional items/attire
Support equipment/asset management for events (national, specialty and regional)
On site event support as needed

healthcare and insurance benefits beginning on day one
401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation
comprehensive benefits package that supports physical, emotional and financial wellbeing of our colleagues and their families

Marketing Specialist – Global Diagnostics

Key skills