Partner with Marketing Operations to ensure clean account data, attribution, and reporting
Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
Continuously test, optimize, and scale ABM plays based on performance insights
Build and maintain a scalable ABM playbook to share best practices across regions.
Requirements
Bachelor’s degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
Proven experience partnering with enterprise or mid-market sales teams
Strong understanding of complex buying groups and long sales cycles
Excellent communication and stakeholder management skills
Analytical mindset with experience in campaign measurement and ROI reporting.
Benefits
Annual bonus target of 10% subject to terms and conditions of plan
CDW is committed to being an AI-fluent organization