Design and execute ABM strategies aligned to CDW’s enterprise and mid-market sales motions
Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
Support account planning by identifying key buying groups, personas, and whitespace opportunities
Enable Sales with account insights, engagement signals, and campaign coordination
Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
Activate partner co-marketing programs aligned to shared target accounts and solutions
Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
Partner with Marketing Operations to ensure clean account data, attribution, and reporting
Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
Continuously test, optimize, and scale ABM plays based on performance insights
Build and maintain a scalable ABM playbook to share best practices across regions.

Bachelor’s degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
Proven experience partnering with enterprise or mid-market sales teams
Strong understanding of complex buying groups and long sales cycles
Excellent communication and stakeholder management skills
Analytical mindset with experience in campaign measurement and ROI reporting.

ABM Marketing Manager

Key skills