Senior Category Product Manager

Role Overview

• Design, build and own global category performance dashboards in partnership with BI and Data teams
• Define the KPI framework for the category: which metrics matter, how they are measured, and at what frequency
• Track and analyse product performance across all global markets:
• Identify performance gaps, growth opportunities, and structural category issues — and translate them into clear recommendations
• Produce monthly performance reviews and quarterly category performance deep-dives for senior stakeholders
• Build the category portfolio assessment framework (combining CM, return rate, revenue, and mix) to steer investment and rationalisation decisions
• Design and maintain global price ladders, pricing tiers, and trade-up logic for each product category
• Define pricing corridors by channel, market cluster, and product tier — ensuring coherence across the portfolio
• Maintain & update a pricing elasticity model to inform strategic pricing decisions and promotional planning
• Support pricing decisions for new product launches
• Conduct regular price-value assessments
• Define promo guardrails and governance standards (frequency, depth, product eligibility, channel fit)
• Build and maintain a promotional effectiveness tracking model — measuring actual ROI vs planned
• Collaborate with countries to conduct pre
• and post-promo analysis to identify what works, at what cost, and for which products
• Own and continuously maintain a structured competitive landscape view across Emma's core categories
• Track competitor pricing, product launches, positioning changes, and promotional activity across key markets
• Serve as the analytical partner to Global and Regional Category Managers — providing the data backbone for strategic decisions
• Build and validate business cases for new product investments, portfolio changes, and category expansion
• Develop self-service analytics tools and templates that help the broader category team make faster, better decisions

Requirements

• 5–8 years in pricing, strategy, business analytics, revenue management, or category performance in a consumer goods, DTC, e-commerce, or retail context
• Proven experience designing or operating pricing frameworks and governance processes
• Experience working with BI tools and building performance dashboards (Tableau, Power BI, Looker, or equivalent)
• Experience using statistics and data science to inform business and commercial decisions
• Experience with competitive intelligence and market analysis methodologies
• Background in building business cases and financial models for portfolio or pricing decisions
• Highly analytical and data-literate: you are comfortable in Excel and BI tools, and can build models independently
• Solid foundation in statistics (hypothesis testing, regression basics, distributions, interpreting outputs) and clear understanding of clustering methods (e.g., k-means) and their practical limitations
• Working knowledge of Python for data analysis (e.g., pandas, basic scripting, data cleaning, exploratory analysis)
• Track record of translating complex data into clear, decision-ready business recommendations
• Pricing-first thinker: you understand the interplay between pricing, perceived value, volume, and margin
• Structured and rigorous: you build frameworks that hold up under scrutiny and can be used repeatedly
• Business-oriented: you translate insights into decisions, not just reports
• Strong communicator: able to present complex analytical findings clearly to non-analytical audiences including leadership
• Collaborative: you work as a service partner to category managers — empowering their decisions, not replacing them
• Proactive: you spot issues and opportunities before being asked, and you come with solutions

Tech Stack

• Pandas
• Python
• Tableau

Benefits

• Pet-friendly environment, where you can bring your furry desk buddy;
• Discounts on our top-notch products;
• Health insurance including dentist;
• 24 days holidays/year +1 day/year at Emma (máx. 29 days);
• The opportunity to collaborate with multinational teams;
• Exciting events that aren't just team-building exercises but opportunities to create epic memories.