Own Emma's presence in AI-generated search results across platforms including ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and emerging generative search surfaces – globally.
Build and run a structured GEO measurement framework: define prompt sets by market and category, track Share of Voice across AI platforms, and translate findings into clear performance signals.
Develop and implement content and entity strategies that increase the likelihood of Emma being cited, recommended, or featured when consumers search for sleep products through AI-powered interfaces.
Audit existing content assets, structured data, and brand signals to identify gaps between what Emma publishes and what AI models surface – then close them.
Work cross-functionally with Country teams, Affiliates, Content, Brand, and Product to ensure GEO principles are embedded into how Emma creates and publishes content at scale.
Monitor the competitive landscape across AI search surfaces, track how the category is evolving, and give leadership a clear picture of where Emma stands versus key competitors.
Partner with external tools and vendors (e.g., AI monitoring platforms) to sharpen our tracking capabilities and inform our optimization roadmap.
Define what GEO success looks like at Emma and build the reporting infrastructure to demonstrate it.

At least 5–10 years of experience in SEO, content strategy, or digital marketing – with demonstrated curiosity about and early hands-on exposure to generative AI and LLM-based search.
You understand how large language models retrieve and surface information, and you know what makes a brand more likely to be cited versus ignored.
Strong analytical skills: you're comfortable building frameworks from scratch, working with prompt-based data, and turning ambiguous signals into actionable conclusions.
Fluent in English. Additional languages are a plus given Emma's global footprint.
You're a builder. This is the first GEO role at Emma – you'll be defining the function, not inheriting a playbook.
You have an independent, structured way of working and are energized by blank-slate problems.
You collaborate naturally: you'll need to bring many markets, Brand, and Content teams along with you, so influence without authority is second nature.
You stay close to the frontier – you follow how AI search is evolving and you form opinions on what it means for brands.
Bonus: experience with AI visibility or Share of Voice tools (e.g., Peec.ai or similar).

The chance to build a new discipline at one of Europe's fastest-growing consumer brands – with real visibility at the leadership level.
Discounts on our top-notch products.
The opportunity to collaborate with multinational teams across Frankfurt, Lisbon, and beyond.
Exciting events that aren't just team-building exercises but opportunities to create epic memories.
All the tools you need to grow and take ownership from the beginning.
Pet-friendly environment, where you can bring your furry desk buddy.

Senior GEO Manager

Key skills