Associate Manager, Marketing and Communication

Role Overview

• Develops and executes marketing strategies and integrated tactical plans designed to raise the reputation and awareness of the School of Nursing and its programs.
• Works independently and with partners to build, execute and refine enrollment, external learning and reputation marketing campaigns in a variety of formats, including traditional, digital, paid search, email and direct response.
• Helps articulate quantifiable objectives and recommends tactics and timeline
• Creates strategic plans for marketing initiatives, including message development, creative direction, target audiences, timelines and/or other related aspects.
• Develops strong relationships and effective collaborative processes with program partners.
• Develops and monitors marketing communications budget to achieve plan.
• Tracks and analyzes key metrics and performance data for social media and digital marketing campaigns.
• Conducts marketing research and competitive analysis to inform decision-making and recommend improvements.
• Proactively seek ways to help VUSN programs to improve performance.
• Develops and distributes compelling messaging and content for target audiences.
• Develops or assists in creating content and messaging that engage prospective students.
• Reviews and manages creative materials needed to execute tactical plan, including but not limited to:
• Admissions brochures and printed collateral.
• Direct response communications
• email and direct mail.
• Web copy and graphic presentation.
• Advertising
• digital and traditional.
• Video.
• Creates and enhances program-specific content on the school's website.
• Optimizes web pages.
• Ensures that the VUSN branding standards are consistently applied.
• Perform other relevant duties as assigned.

Requirements

• Bachelor's degree from an accredited institution is required
• 3-5 years of experience in marketing or advertising, preferably in higher education
• Demonstrated success in integrated marketing and communications initiatives, including advertising, digital and social media marketing, direct response, email and event campaigns.
• Strong knowledge of marketing and communications principles, including brand strategy and management, message development, competitive analysis and higher education graduate enrollment marketing trends.
• Exceptional written and verbal communication skills with a high level of creativity; experience creating and managing content across websites, social platforms and digital channels.
• Advanced technical and analytical capabilities, including SEO/SEM, web content management systems, basic HTML, Adobe Creative Suite, Microsoft Office, and data analysis, reporting and budgeting.
• Proven ability to manage multiple projects and deadlines simultaneously while working both independently and collaboratively, flexibility to work outside normal business hours as needed.

Benefits

• Health insurance
• 401(k) matching
• Flexible working hours
• Paid time off
• Remote work options