Develop and lead global marketing strategies for the assigned product portfolio and any affiliated services
Oversee the commercial aspects of the entire product lifecycle
Lead financial modeling (forecasting) and product-level financial performance
Conduct market research and competitive analysis
Develop and implement go-to-market strategies
Provide sales teams across the globe with marketing materials, training, and tools
Work with Product, R&D, Medical and external partners to identify and develop new product opportunities
Partner with regional marketing teams, product, medical, finance, and supply chain
Gather insights from veterinarians, distributors, and industry stakeholders
Establish and drive portfolio governance frameworks

Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred
8+ years of marketing experience in diagnostics, medical devices, or animal health
Strategic Thinking: Proven ability to define and execute portfolio-level strategies
Financial Acumen: Demonstrated ownership of P&L performance
Market Insight & Analysis: Ability to synthesize complex data into strategic insights
Influence & Stakeholder Leadership: Proven ability to influence without direct authority
Communication: Strong ability to present and communicate marketing strategies to senior leadership
Project Management: Ability to lead complex, multi-workstream initiatives
Global Experience: Experience working across global markets
Travel Requirement: Regular local travel and occasional international travel as required

Portfolio Marketing Manager – Global Diagnostics

Key skills