Own and operate the commercial LiveOps strategy , including pricing frameworks, promotional cadence, experimentation roadmap, and execution of a data-driven commercial calendar.
Apply a strong F2P mindset by balancing free vs. premium value, designing clear upgrade paths, and creating sustainable monetisation mechanics in close collaboration with Product.
Define and evolve the monetisation roadmap , scaling subscriptions first and expanding into consumables, repeat purchase loops, and long-term ARPPU growth systems.
Hands-on usage of tools like RevenueCat to e.g. set up products, paywalls, targeting, and experiments; monitor key metrics and troubleshoot performance changes.
Own the analytical performance view across conversion, retention, ARPU/LTV, pricing, FX, and cohort behavior, identifying and prioritizing the highest-impact growth levers with focus and clarity.
Lead complex, cross-functional monetisation initiatives (e.g., tiering, packaging, pricing structures) across placements, clients, and geographies, ensuring measurable revenue impact.
Strengthen subscription foundations by driving stakeholder alignment, ensuring robust tooling and measurement, and pragmatically improving processes to enable scalable growth.

5+ years in Freemium monetisation or LiveOps (mobile games OR high-scale freemium apps)
Proven track record in IAP growth , ideally “vitamin” rather than “painkiller” products.
Strategic understanding of freemium business mechanics and growth tactics across the funnel in social or multiplayer apps.
Experience operating a live-service product with strong understanding of digital app economy design principles and analytics skills: ability to interpret data, create coherent narratives, and translate insights into prioritized actions.
Deep knowledge of behavioral psychology in monetisation to design monetisation hooks aligned with user motivations while avoiding over-monetisation fatigue.
Excellent project and stakeholder management in complex, multi-market contexts.
High ownership: hands-on, self-driven, resilient, and comfortable doing the majority of execution personally.

Events to foster culture
Paid Company Offsites and Team Offsites every year with destinations all across Europe and MENA.
In-Person events, e.g. years-end or anniversaries, as well as regular remote friendly activities and motto weeks.
Meal and Drink Allowance
Enjoy a monthly budget to use for e.g. Lunch or After Work Dinner.
Choose between Sports and Mental Health OR Public transportation
Use your sponsored Wellhub (Urban Spors Club) Subscription for Sports, Mental Health and Wholesomeness Services and Apps OR get your mobility subscription by using the funded Navit subscription or “DB Deutschlandticket”.
Sports and Activity
Enjoy company-sponsored access to gyms, yoga, swimming, climbing and others, make use of a wide selection of online classes including fitness, meditation, and more.
Your mental well-being matters
Make use of Mental Health and Wholesomeness Services and Apps, such as: Headspace, Calm, iFeel, Pregnancy+, Clue Period, Cycle Tracker and more.
On the move with Navit
receive monthly mobility budget via Navit to use flexibly for public transport.
Discover Discounts and Partnerships
Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more.
Personal Development Budget
Monthly or yearly to invest in your development via professional memberships, literature, external certifications, conferences, AI subscriptions and more.
Your way of working
With our remote-friendly setup! We offer a flexible remote framework to suit your needs.

Monetisation and LiveOps Lead

Key skills