The Divisional Director of Sales and Marketing is responsible for hands on sales execution and revenue generation at communities within your assigned portfolio and helping to implement necessary Phoenix sales systems.
Account Management: Studies the Market and contributes to the creation and implementation of a dynamic, successful Marketing Plan.
Uses discretion and independent judgment in identifying referral sources and how much time to devote to particular marketing strategies.
Collaborates with Regional Directors of Operations (RDO)/ Community Engagement Directors (CED) and Executive Directors (ED) in assigned market to help identify external business opportunities.
Conducts site visits to communities with opportunity, collaboration with RDO/ED/CED.
Implements sales performance plans for underperforming communities and CEDs.
Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team.
Manages sales and marketing data, audits, training, analysis, and implementation.
Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
Ensures qualified leads are entered into the CRM database.
Reviews competitive market research and provide the sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market.
Works in partnership with Director of Marketing to insure new lead generating activity has appropriate marketing support to maximize effectiveness.
Requirements
College degree preferred
5+ Years experience in a regional capacity with multisite/multistate portfolios
Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable
Computer proficiency with working knowledge of Windows, Power Point, Excel software
Ability to be flexible and work in an environment that promotes teamwork and collaboration
Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population
Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community
Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities
Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving.